Reflection of access to water to underserved communities through website design.
A dynamic WordPress website with unique graphics, simple navigation, and interesting features.
Reflection of access to water to underserved communities through website design.
A dynamic WordPress website with unique graphics, simple navigation, and interesting features.
For the two entrepreneurs that created Fluides Concept Ghana was important to have a new website, one that resonates with their mission of providing clean water access solutions to underserved communities.
Owner: “I wanted a simple, friendly, and colorful design that reflects our company as a beacon of hope.”
They also needed functionalities that would facilitate communication with donors and partners, as well as dedicated sections for describing their technology and the overall impact.
Platform and Optimization: We chose the WordPress platform for its ease of use and flexibility, which we SEO optimized for search engines to increase website’s visibility. In order to make https://fluides-conceptghana.com/ project stand out, we integrated custom graphic elements, such as animations and photo galleries of completed projects, to highlight its uniqueness.
Design and User Experience: To convey optimism and hope we used a site's design that is vibrant and lively, with many warm colors. Insisting on a very intuitive navigation, we wanted the visitors to easily find the necessary information and feel inspired to get involved.
Technologies and Features: We included custom forms for donations and contacts on the site, an interactive map of the projects, and a blog where regular updates are posted. Everything was designed to make the user experience as pleasant as possible and to facilitate their engagement.
The project took about four weeks from concept to launch, during which the two partners worked closely with the development team that made adjustments based on their feedback.
Owner: “The budget was adhered to, and the investment has proven to be very efficient.”
The feedback has been extraordinarily positive, and users highly appreciate the website’s clarity and dynamism. The owners have also noticed a significant increase in traffic and conversion rates for donations since the new site was launched. Clearly the new platform has had a major impact.
Given that neither of the owners is particularly technical, the post-launch support was crucial for them. They are happy that the development team is always available for questions and quickly resolves any technical issues. To remain relevant and efficient, the website is updated and improved on a regular basis.
One of the major challenges was clearly understanding the needs and vision of both of the partners, given that they do not have a technical background. But through open communication and close collaboration with the development team, we managed to overcome these challenges.
Owner: “We are very proud of what we have achieved together and feel that the site perfectly represents our spirit and mission.”
The website's makeover for Fluides Concept Ghana has been a huge success. Together, we’ve realised the partners' goal of creating a platform that embodies their mission of giving impoverished communities access to clean water.
This cooperative project is evidence of the value of strong communication, tight cooperation, and steady commitment in achieving a common goal.
+41 78 263 01 18
+41 79 405 68 34
